{"id":1825,"date":"2021-11-25T13:39:53","date_gmt":"2021-11-25T11:39:53","guid":{"rendered":"https:\/\/luotocompany.fi\/?page_id=1825"},"modified":"2022-02-04T14:43:23","modified_gmt":"2022-02-04T12:43:23","slug":"insights","status":"publish","type":"page","link":"https:\/\/luotocompany.fi\/en\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"\n

The industry’s fairest corporate structure<\/strong><\/h1>\n\n\n\r\n
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Luoto Company\u2019s mission is to help make working life fairer for everyone<\/p>\n\n\r\n\t<\/div>\r\n\t<\/div>\n\n\n

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Check out our model!<\/a><\/div>\n<\/div>\n\n\n\n
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A new era of capitalism<\/h4>\n\n\n\n

Luoto Company was established out of a desire to make capitalism people-centered and create a work environment where growth is generated fairly for our customers and partners alike. Because time is everyone\u2019s most precious asset, we firmly believe that everyone deserves fair treatment in return for their time and skills. <\/p>\n\n\n\n

Our unique corporate structure, which is the fairest in the market, has demonstrated over the years that fairness brings together experienced professionals as a genuine team, one that can fare better amid increasingly international competition than is possible through a more individual-driven approach. For our customers, this is reflected in a culture of commitment and trust, as well as a high-quality customer experience. We always act in the best interest of our customers and strengthen their business and culture, and we do so wholeheartedly.<\/p>\n\n\n\n

We are also determined to increase the appreciation for the work of specialists and promote fairness in a larger sense in the economy. A major transformation is underway: approximately 40 percent of the Finnish workforce, following global trends, is already engaged in specialist work where the added value of work is determined by the customer. For this transformation to continue in the right direction, it needed to be firmly based on fairness.<\/p>\n<\/div><\/div>\n\n\n\n

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Fairness in practice<\/strong><\/h2>\n\n\n\n

In our opinion, and also according to research*, fairness is the most important internal value in work communities in the 2020s. Moreover, responsibility affects society at large. We have applied the principle of fairness since the beginning, so we know how varied its impacts can be. Fairness is directly reflected in our work community and in the customer satisfaction we create, the outcomes of which are fair growth and impressive performance.<\/p>\n\n\n\n

Because we aim to be a voice of fairness in the economy in a broader sense, we condensed what we have so far learned into a format that can be applied as a fair organization model. In the handbook, we explain how fairness can be promoted in work communities regardless of corporate structure. The handbook can be downloaded without having to provide any contact information.<\/p>\n\n\n\n

In practice, Luoto Company\u2019s fair organization model has been implemented through ownership, which has also attracted a lot of interest in Finland due to its unique nature. While we believe that ownership is not the only way to promote fairer growth in companies, we decided to compile not only the general handbook for practical application but also a frequently asked questions section that addresses the interest shown towards our ownership model.<\/p>\n\n\n\n

<\/a>*<\/em>The good, the bad, and the millennials \u2013 what kind of leadership do we want?\u201d Yle, the Finnish Broadcasting Company, January 22, 2020 (in Finnish)<\/em><\/a><\/em><\/p>\n\n\n\n

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Download our guide \"\"<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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FAQ for Luoto Company’s ownership model<\/strong><\/h3>\n\n\n\n
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