Fair digitalization

A fairer working life for highly skilled workers

In market research, we hear that professionals do not see major differences between companies in our industry, while customers experience significant variation in customer experience. We want to build a new community that commits together to better customer experience through a fair and equitable structure. We are carefully preparing the launch of this new concept.

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The Solution: Owners Serve Customers Better

Customer experience is largely driven by a voluntary desire to do one’s best. This requires freedom and responsibility—ownership. Company-wide ownership as a structural model is new, so we are also spending time working through the legislative aspects. Both the strength of the community and individual freedoms are essential. This autumn, the first Luoto shareholders will also be joining.

Owners Vote in the Customer’s Best Interest

The majority owners of Luoto Company are experienced professionals who set the direction by voting to place “customer-first thinking” at the top of our shared objectives. In addition, to ensure cohesion within our shared ownership model, we emphasize role alignment and transparency. During the year, we will jointly define and formally adopt the rules of ownership for the first time.

Satisfied Customers Drive Rapid Growth

High customer satisfaction enables the sustainable growth of our fair and equitable community toward the lower end of mid-sized professional services companies. We are pleased to serve new clients ranging from startups to larger publicly listed companies and the public sector, delivering meaningful projects together. In addition, we will continue to further develop our ownership model over the course of the year.

Kauppalehti: Finland’s Best Growth Company

The strong work we have done carries us through the global uncertainty caused by the coronavirus pandemic in the spring and into the autumn. We receive significant public recognition for our success when Kauppalehti awards us as Finland’s Best Growth Company. The significance of the award is further strengthened by the excellent customer feedback we receive through a comprehensive customer satisfaction survey.

A New Direction for Fairer Growth: The Ecosystem

Experience has shown in many ways that ownership serves both customers and professionals better. We believe that the future of successful expert organizations lies in small, collectively owned units with genuinely flat structures and no hierarchy. For this reason, we are opening the door to ecosystem-driven growth. The model is already mature enough to be adopted and applied by other entrepreneurially minded teams.

Our Model Continues to Succeed in New Companies

There are already five new fair and equitable companies alongside us: Northcode, Kipinä Software, Vuolu Group, Asteroid, and most recently, Trail Openers. We are pleased to see that the new structure works just as well in these new companies, with the rapid growth of our early years repeating itself at the ecosystem level. Above all, the greatest strength of our ecosystem collaboration lies in a shared value base and a strong focus on customer experience.

The Playoff Autumn

The market has entered a playoff era. The focus is no longer on competing for talent; instead, attention is shifting toward customer experience. Our long-term commitment to building excellence in this area is helping us navigate this market transition with strong results. Our ecosystem continues on a path of strong growth.

The AI Shift

The rapid development of artificial intelligence is shifting market attention from simple chatbots toward more complex AI agents, architecture, security, and AI regulation. The importance of continuously developing expertise is increasingly emphasized. For us, AI and data have been familiar domains since 2017, when we already delivered our first AI applications for clients.

Threats and Opportunities

The world’s storms are reaching even the far north, with multiple waves of change shaking different industries and creating a challenging operating environment across the sector. An old piece of wisdom still applies: influence what you can and focus on your strengths alongside your customers. A shareholder team committed to customer experience is more important than ever—and the year ends in growth for us.